From Kalani to your bed
It is in the second part that the difference is bigger. By selling (almost) exclusively online, we avoid most of the costs of having our own shops as well as the costs of intermediaries if we had to sell through multi-brand shops all over Europe.
We also practice the concept of 'slow marketing'. We move forward step by step thanks to a mini team of passionate people who are working hard to make this project sustainable over time without exploding costs and without using expensive and useless marketing tricks for a certain but controlled growth.
We advocate an authentic, positive communication without fuss that perfectly reflects the people who collaborate closely or remotely on the Kalani project. More than a brand, it is also a company project that wants to be different, innovative and "slow". In this way we avoid all the middlemen's margins, high fixed costs, unnecessary marketing campaigns and we can offer high quality, certified organic, Fairtrade products at affordable prices thanks to our short circuit trade policy.