{"id":279019,"date":"2024-11-20T11:41:37","date_gmt":"2024-11-20T10:41:37","guid":{"rendered":"https:\/\/www.kalani-home.com\/?p=279019"},"modified":"2024-11-20T11:41:37","modified_gmt":"2024-11-20T10:41:37","slug":"no-to-black-friday-yes-to-transparent-friday-and-blue-friday","status":"publish","type":"post","link":"https:\/\/www.kalani-home.com\/en\/blog\/no-to-black-friday-yes-to-transparent-friday-and-blue-friday\/","title":{"rendered":"NO to Black Friday, YES to Transparent Friday and Blue Friday!"},"content":{"rendered":"

Black Friday: a black day for local businesses and quality products… Kalani has never embraced Black Friday. For several years (2017), Kalani has been communicating on Transparent Friday. This year, Kalani is joining a collective of brands around Blue Friday.<\/em><\/p>\n

Black, Transparent, Blue,…?<\/h3>\n

Black Friday is a day of exceptional sales that traditionally marks the start of the end-of-year shopping season. It has become a global shopping event, both online and in-store. The day is known for its deep discounts and the crowds it attracts, creating scenes of chaos and indiscriminate (over)consumption, promoting an unsustainable mode of production.<\/p>\n

Black Friday symbolises a form of hyper-consumption, encouraging impulsive and excessive purchases, often to the detriment of the environment and ethics.<\/strong> Fingers are often pointed at the ecological impact of this shopping frenzy, as well as at the pressure<\/strong> exerted on retail workers during this period. What’s more, this day of promotions is detrimental to local businesses and fair-price brands<\/strong>. To find out more about Back Friday, read our dedicated blog post<\/a>.<\/p>\n

In reaction to this unreasonable consumption, some movements see it as an opportunity to highlight and promote a more responsible way of consuming<\/strong>.<\/p>\n

Are you familiar with these movements?
\n– \u201cBuy nothing day”: this encourages people to buy nothing for 24 hours in order to challenge the culture of over-consumption;
\n– “Green Friday”: encourages more environmentally-friendly and responsible shopping. It promotes sustainable, ethical and local products rather than low-priced goods often manufactured in conditions that do not respect the environment or workers’ rights;
\n– “Fair Friday”: this promotes fair, transparent commercial practices that respect human rights, often in opposition to the aggressive sales practices of Black Friday.<\/p>\n

\"blog_black<\/p>\n

Transparent Friday<\/h3>\n

At Kalani, we’ve created our own concept<\/strong>, in line with our values, our mission, and the way we address our customers and our community: Transparent Friday<\/strong>. A day when we seize the opportunity to raise awareness of what’s really behind every product and every euro spent<\/strong>. Because at Kalani, everything is clear: total transparency, no grey areas, OUT Black Friday! (To find out more: here<\/a>). Our mission is to offer high-quality household linen, produced with respect for the planet and for people, at fair prices for everyone (customers, farmers, production workers, brands, etc.) throughout the year. We don’t encourage over-consumption and impulse buying; we offer products that last over time and don’t have to be replaced every year; we develop timeless collections that people never tire of, that they don’t want to renew every month with limited services.<\/p>\n

Finally, for Kalani, Transparent Day takes place every day<\/strong> of the year<\/strong>; it’s inherent to its raison d’\u00eatre…<\/p>\n

Blue Friday<\/h3>\n

This year, Kalani is proud to be part of a collective of brands<\/a> united against Black Friday<\/strong>, over-consumption and ridiculously low prices. What are these brands doing on Blue Friday? Rather than offering discounts, the brands choose to donate a portion of their revenues from Black Friday to associations committed to protecting the environment.<\/strong> The aim is to raise their customers’ awareness of ecological challenges and more ethical commercial practices, and to encourage reflection and collective action to protect the environment.<\/p>\n

This year, Kalani has decided to donate 10% of its Black Friday sales to GoodPlanet<\/a><\/strong>, an association whose mission is to make the first step towards a more sustainable lifestyle easier and more accessible to everyone. GoodPlanet encourages children, young people and adults, both at school and at work, to make a commitment to protecting nature. Its work takes the form of education and the implementation of positive actions: awareness-raising workshops, concrete projects with a real impact and a focus on solutions, and support in the transition to a more sustainable way of life. GoodPlanet’s approach is always positive and educational, to motivate sustainable change and better protection of the environment, biodiversity and the planet. GoodPlanet works on 7 themes: Nature, Food, Circular Economy, Mobility, Climate, Energy and Water.<\/p>\n","protected":false},"excerpt":{"rendered":"

Black Friday: a black day for local businesses and quality products… Kalani has never embraced Black Friday. For several years (2017), Kalani has been communicating on Transparent Friday. This year, Kalani is joining a collective of brands around Blue Friday. Black, Transparent, Blue,…? Black Friday is a day of exceptional sales that traditionally marks the […]<\/p>\n","protected":false},"author":12176,"featured_media":31946,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[281],"tags":[362,3577],"class_list":["post-279019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability-en","tag-ethics-en","tag-sustainability"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.kalani-home.com\/en\/wp-json\/wp\/v2\/posts\/279019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kalani-home.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kalani-home.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kalani-home.com\/en\/wp-json\/wp\/v2\/users\/12176"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kalani-home.com\/en\/wp-json\/wp\/v2\/comments?post=279019"}],"version-history":[{"count":0,"href":"https:\/\/www.kalani-home.com\/en\/wp-json\/wp\/v2\/posts\/279019\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kalani-home.com\/en\/wp-json\/wp\/v2\/media\/31946"}],"wp:attachment":[{"href":"https:\/\/www.kalani-home.com\/en\/wp-json\/wp\/v2\/media?parent=279019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kalani-home.com\/en\/wp-json\/wp\/v2\/categories?post=279019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kalani-home.com\/en\/wp-json\/wp\/v2\/tags?post=279019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}